Largest Selection
of In-Stock Products
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Although we’ve grown tremendously since our founding in 1995, we remain very much a small family business in many respects.
How so? As enthusiasts ourselves, we continue to deliver a high level of personalized customer service. We love to pass along proven tips and advice so people can learn and improve their craft. What’s more, our hands-on founders still run the business!
In fact, these guys are just as passionate as ever about helping people like you create exciting new flavors. Be sure to check out our YouTube channel where owners Chris and Olin talk about products, discuss processes, and give back to the homebrewing and winemaking communities through monthly giveaways. They also share an interest in brewing beer in the strangest of places… be sure to check out their adventure brews!
But no matter how much the company grows, we just keep doing what we’ve always done: treat customers how we would want to be treated, give advice where needed, and try to create a company that is wholly original.
Our 30-Year Saga
If you’re interested in origin stories and how our journey unfolded, kindly read on...
The following describes how we went from the proverbial shed out back to multiple businesses that employ scores of amazing people and serve countless individuals and companies worldwide. Our mission remains constant: to help people achieve what they envision in making their own beer, wine, and/or coffee.
1995
Our company is started as Beer, Beer & More Beer™ by Olin Schultz and Darren Schleth. They purchase a few thousand dollars of supplies and Olin begins filling orders out of a 150-square-foot shed in the back of Darren's house. From day one, we make the decision to never sell a canned beer kit based on quality—unheard of for a homebrew shop at the time.
1997
Our very first customer, Regan Dillon, retires from his corporate job and joins as a partner. Regan had a history of building all-grain brewing systems, and we begin building what he terms BrewSculptures™, some of the first commercially available all-grain systems.
1998
We outgrow the shed and garages and move into a legitimate warehouse. Chris Graham, a long-time customer, quits his job at NCR and joins as a partner to tackle our IT mess in the early days of e-commerce.
1999
We introduce the first line of stainless steel conical fermenters designed for homebrewers and change how wort chillers are made by designing them with coils at the top.
2000 - 2006
We threw an amazing millennium party, produced the first full-color homebrewing catalog, and launched MoreWine! and MoreCoffee! after developing passions for them. We incorporated as MoreFlavor!™ and split our websites for a better shopping experience. Our pro brands, MoreWinePro.com and MoreBeerPro.com, were also created.
2007 - 2015
We opened new showrooms in Los Altos and San Leandro, CA, and a 30,000 sq. ft. warehouse in Pennsylvania to ensure 2-day shipping for 90% of our customers. We also consolidated five West Coast warehouses into a single 90,000 sq. ft. facility in Pittsburg, CA.
2016 - 2019
We launched Morebeerpro.com and Morewinepro.com as account-based wholesalers. MoreBeer! became the sole USA distributor for Viking Malt, and by 2019, 1 in 4 commercial breweries had an account with us. Morebeer.com became the most visited brewing supply site in the world.
2020
We celebrated 25 years in business! While we had to shelve our party plans, we were overjoyed to help so many people find joy in brewing while sheltering in place. On behalf of my partners and the whole MoreFlavor! family, Thank You! - Cheers, Olin
Today
Our company is still owned and operated by the original guys—Olin Schultz, Darren Schleth, and Chris Graham—with the help of all our amazing employees. We are all passionate about flavor, and we sincerely thank you for shopping with us and letting us share that passion with you.
