I don't know why this tends to be harder to find at the local shops, but I'm glad to have a fresh source for it. This is a key ingredient in so many beers because it isn't as harsh as darker roasts can be. Great stuff!
A mellow round flavor and a nice dark color make this malt perfect for adding color to your brew. I use it for ambers through stouts and am always glad I did. It adds a good bass-note flavor that works well to counter sweeter flavors.
I'm not a fan of overly roasted grains which is why I prefer to use pale chocolate malt instead of other darker malts. Soft cocoa flavors make this grain perfect for an upfront flavor or mixed in with other malts to add complexity. I use it in all my porter and stout recipes.
I use up to 1 lb pale chocolate in all my 5 gal stout recipes. It provides a nice dark color and moderate roastiness, however I usually get more coffee than chocolate flavor. If you want more roastiness, try regular chocolate. If you want less, try something dehusked (I like midnight wheat).
I wanted some color & some dark flavor in a stout, but didn't want to overload it with super dark roasted grains: Enter Pale Chocolate. It was a great addition. I've used this in a mild red & it leant a great color.